The UCL Petrie Museum of Egyptian Archaeology have an enormous amount of content from their research and the exhibitions that they open up to the public to show their discoveries.

Using QR codes to relate exhibition pieces to blog posts with further explanation, the blog serves as a way to learn more about the exhibition you have just seen, about to see or even whilst you are there on your smartphone.

They had previously opened a new Blogger account for each exhibition and promoted that individually, but bringing all of this content in to one WordPress blog was essential to improve their repeat visits and drive valuable organic search visits.