Publicasity PR is a top London-based agency offering the perfect mix of on and offline PR, social media, experiential, design and brand protection (crisis) to ensure our clients’ communications have the right chemistry.
They approached me to help them ease the sending of a regularly email out to their clients on a weekly basis. They wanted to send industry updates and needed a template and solution that could work for them. With a small list of names, Campaign Monitor was a simple solution for this.
Working to a design guideline, the newsletter needed to reflect the brand, and feel like a notepad without mimicking that concept too much.
Slow Down London newsletter
Slow Down London is a project to inspire Londoners to improve their lives by slowing down to do things well, rather than as fast as possible.
I like to think of it as ‘taking the time to do something properly’ which is tough to do in a city like London.
I worked with the fantastic directors at Slow Down London on the launch of the Slow Club and to bring some further online marketing in to the organisation, including an email newsletter to stay in touch with members of the Slow Club.
Using Campaign Monitor, they are now able to create and send their own email newsletters using this template and generate further interest in the campaign.
It is great to see the Slow movement reaching London. I have seen it at work in Italy and it is a powerful response to the madness of our age. Its genius is that it can be enjoyed at every level.
Alastair Sawday, Patron of Slow Down London
A gorgeous and minimal design works beautifully for the London-based design practice VW+BS. There is very little wasted space in the design, and no design or copy fluff – just the content itself and the bare framework needed to support it. Well worth a look!