Heart Home website
Working with design bloggers Arianna Trapani and Carole King, we created a new digital interiors magazine, Heart Home. As art-editor, I created the logotype, image, website, newsletter… you get the idea.
Aimed at a similar audience to the print publications Livingetc or Elle Decoration, Heart Home will satisfy the hunger for home interior inspiration without the cover price of a print publication.
Using issuu.com to keep the feel of a magazine, Heart Home also has a blog to maintain traffic levels between issues to allow advertising rates to remain at a sustainable level.
Running competitions and other marketing activities to build the database, we reached 1000 Twitter followers in just under five months and 700 email subscribers after three months.
See the site at hearthomemag.co.uk.
UCL Petrie Museum blog design
The UCL Petrie Museum of Egyptian Archaeology have an enormous amount of content from their research and the exhibitions that they open up to the public to show their discoveries.
Using QR codes to relate exhibition pieces to blog posts with further explanation, the blog serves as a way to learn more about the exhibition you have just seen, about to see or even whilst you are there on your smartphone.
They had previously opened a new Blogger account for each exhibition and promoted that individually, but bringing all of this content in to one WordPress blog was essential to improve their repeat visits and drive valuable organic search visits.
Viva La Papa potato chips website
Viva La Papa potato chips are a new company growing and making potatoes in Peru, creating a chip in three flavours initially and using potatoes with particularly unusual, but interesting shapes and patterns.
To launch their product in the US, Peru and the UK they asked for a website that could handle multi-languages and the potential for an online shop at a later date.
To make the site feel like there was constant activity, we integrated the Facebook Like box in order to drive the fan base. Many of the US competitors have large fan bases on the social networking site, so it seemed prudent to keep all activity on Facebook rather than on the website.
We also used javascript on the site to allow us to collapse and expand areas of the site, in part for a more engaging experience and part to organise content simply.
John Strand mini kitchens website
John Strand mini kitchens have been trading for over 30 years, setting a benchmark for small space living. The website needed a redesign along with the new identity to reach a broader audience and to handle the frequently asked questions and also provide a lot more information for specifiers and architects to collect as they plan their project.
None of their competitors had taken this level of service further than providing CAD drawings, so we took it as far as we could, introducing e-Commerce in to the pages for two uses: firstly, consumers who want to purchase for their own homes and secondly for specifiers to calculate costs involved including delivery to place into their specifications.
After launch, John Strand immediately noticed that telephone inquiries lowered and sales increased – the perfect testament to a useful website!
Taking the next step, the MODx CMS-driven website allows for them to alter text and images themselves, saving money on previously costly charges.
Publicasity newsletter
Publicasity PR is a top London-based agency offering the perfect mix of on and offline PR, social media, experiential, design and brand protection (crisis) to ensure our clients’ communications have the right chemistry.
They approached me to help them ease the sending of a regularly email out to their clients on a weekly basis. They wanted to send industry updates and needed a template and solution that could work for them. With a small list of names, Campaign Monitor was a simple solution for this.
Working to a design guideline, the newsletter needed to reflect the brand, and feel like a notepad without mimicking that concept too much.
Slow Down London newsletter
Slow Down London is a project to inspire Londoners to improve their lives by slowing down to do things well, rather than as fast as possible.
I like to think of it as ‘taking the time to do something properly’ which is tough to do in a city like London.
I worked with the fantastic directors at Slow Down London on the launch of the Slow Club and to bring some further online marketing in to the organisation, including an email newsletter to stay in touch with members of the Slow Club.
Using Campaign Monitor, they are now able to create and send their own email newsletters using this template and generate further interest in the campaign.
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It is great to see the Slow movement reaching London. I have seen it at work in Italy and it is a powerful response to the madness of our age. Its genius is that it can be enjoyed at every level.
Alastair Sawday, Patron of Slow Down London
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BIOselect UK website
BIOselect make and retail organic beauty products from Crete. Working with the UK distributor, we created a simple website using WordPress and WP-ecommerce plugin to allow for sales to be taken through the website.
The website was produced within a tight budget and timeframe so that the retailer could get up and running as quickly as possible with a view to make changes at a later date if needed.
By using WordPress, they are able to make changes to the stock inventory and text changes to the site without the need of help from outside. This allows a lot of flexibility whilst in the early stages of growing the business.
ATELIER TALLY blog design
Having studied Graphic Design at University and then working for design company Vitsœ, I felt like I needed a channel for my own ideas about design. Starting ATELIER TALLY in November 2008 was the start of a great blogging adventure.
Years after the start of the blog, I have met others design bloggers and seen the audience grow much larger than I had anticipated.
The design of the blog always needed to be simple… it is a blog about the slow movement, although not obviously so, each post is about timeless, good design that is considered and thoughtful about whether these are products that will stand the test of time.
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An inspiring and thoughtful blog about design, living better and the slow movement.
The Uncommon Client
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VW+BS newsletter
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A gorgeous and minimal design works beautifully for the London-based design practice VW+BS. There is very little wasted space in the design, and no design or copy fluff – just the content itself and the bare framework needed to support it. Well worth a look!
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