Whilst employed at modern-furniture company Vitsœ, I was in charge of communications and specifically focused on the online business which accounts for 90% of the sales worldwide.
Managing all online activities including the redesign of the website, with digital agencies Airside and With Associates, I managed the project from the client-side. The relaunch was to raise further awareness of the ethos and values of the business and to drive more inquiries to the sales team.
Having won the award for Best Consumer website in the 2009 Interactive Media Awards, the website continues to gather interest from the niche audience that it aims to reach. Using the 10 principles of design by Dieter Rams a link bait, the site was able to attract a large amount of backlinks to the site which support the other online marketing work to increase its visibility online.
I’m not rich enough to buy cheaply.